Women For Sale, Not Clothes

Now not many people know about the world of human trafficking, but it is a problem that effects every country. Woman are abused and sold into sex slavery.  Now since Advertising creates awareness, Shalmor Avnon Amichat/ Y&R in Tel Aviv decidced to use this power of advertising for good and inform the public of this issue in a way that the public coud not escape. The creatives of Y&R chose the mall where people purchase items to set up their ambient piece. The ambient piece had women on display with price tags as if it was a regular retail store. This made quit an astonishing image of horror to think that women were being sold like articles of clothing around the world. This is an example of how advertising can be used to better the world. I hope in my future I can be a part of some form of advertising that betters the world and changes the way people look at current issues.

Not Your Typical Playboy Bunny.

Well going through fashion advertising, I always love seeing advertising that goes away from the "sex sells" pitch, even though it is still one of my favorites way of selling clothes. The other way of selling clothes that has been becoming a growing trend has been more humorous headlines that embodies the spirit of a particular brand. The first brand I remember that did this, and they did an amazing job, was Diesel's "Be Stupid" campaign. http://www.google.com/images\um=1&hl=en&tbs=isch:1&q=diesel+be+stupid+campaign&revid=566407879&sa=X&ei=vNrETMGLJcT58AaCiOnXBg&ved=0CCMQ1QIoAA&biw=1352&bih=693

The next brand, which I stumbled upon recently, is FCUK, otherwise known as French Connection. They are know for their simple clothes and using their initials FCUK for many innuendo related slogans. This ad  produced by Fallon in London shows a man wearing bunny ears, a simple shirt, and bold copy that reads "man should be brave". It is simple. makes you smirk, and gives you a feel for the brand. FCUK me any day of the week.

Thanks Audi for the false hope.

Now going through Ads of the world last minute on a Sunday night, because as usual I forgot I had a blog, I came across this advertisement for the new Audi R8 spyder produced by Lowe Roche. This is luxury sport care that is well over 100,000 dollars. Now in the advertisement, it shows a picture of the car, and only has one line of copy slammed across the billboard, "Stay in school". Now on adsoftheworld.com  this billboard ad had very high ratings from the viewers, but I disagree. I do not think this idea is that clever, and on top of it, I get two different messages. The first being, if i stay in school then I will be making enough money to have anything I can pretty much dream of, which we all know in reality this is not true and most kids and teens are smart enough to know this. The second message i got from this made me think of stay in school campaigns used by the Board of Education, and made me think that this ad may have not even been for Audi, but just an almost "bait and switch" campaign, but a very poor one. So all in all, I have seen car advertisements before, and this one is defiantly missing the mechanics of a great advertisement.