Tuesday, March 29, 2011
Sealy Mattress Makes Me Smile
I think this next post will show that I am almost always on youtube looking for new types of music. And once again another youtube ad came up that made me smile, so I had to write about it. It was a superbowl commercial for Sealy matresses, but I had never seen it before. The commercial doesn't tell you what the product is at first, but the way it is setup with all the couples giggling and lauging makes you think it is for a personal lubricant. But the twist comes at the end revealing the product by saying ,"Everything is better on springs, no matter what you do in the morning." I thought this was clever, because in a way it uses the age old sex sells, but in a discreet and tasteful way. The commercial tricks you into thinking it is all about sex, but in actuality its just your own dirty mind playing tricks on you. I think this was one my favorite commercials I have seen, and to all my friends no it is not because there are two black men in it. Thank you Sealy for making me want to do more things on springs.
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The suspense in this ad is really successful. It creates that perfect gap for the consumer to want to keep watching so they can complete the puzzle. As for the black men, well, to each his own...
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