Vibram, Im trying to understand how I am the technology.

Even though I would love to just show you pretty pictures of fashion, which means scantily clad models,  all the time, I know this is not possible. So still trying to find the happy medium between  high fashion advertising and commercial adverting, I thought this would be perfect for my first post. Now even though I thought this was a happy medium between the two, however, I did not say this was a great example of Advertising. The advertisement and product featured below is for Vibram five fingers running shoe. It claims it has new technology, even though is just looks like some ugly futuristic design like Crocs.

      

Advertising Agency: Nail, USA

Now in fashion, there is usually some point of the model being nude, here I do not understand why they are. The headline reads, "You are the technology", but if they are the technology why does it look like a tattoo artist was practicing before he made his first tattoo. What I am trying to say is I do not understand the correlation between the visual, headline, and product at all. And on top of it all, the rest of the copy written on the body is nearly impossible to read due to size, and the only way you can read it is if you go to the  microsite http://www.youarethetechnology.com and zoom in on the bodies, and it is still difficult to read some of the text. I think it would have been better to show the humans not as canvases but as machinery, almost robotic in nature. But in my opinion, better luck next time Vibram on convincing me or others to buy your shoes.