Where is the wallah Wella?

So for those of you who are not into the world of hair, Wella is a professional hair product company that specializes in dye. And for those of you who know me and of my platinum hair, this is the brand of toner is use to keep my hair as ad-fagtastic as possible. Now when I usually see their in store ads and they are done very nicely. The hair, color choice, and style of photography is always modern and high-fashion. This is a screenshot from their online site of one of the ads that appears in professional stores.

Now when I was on Ads of the World today, I came across these new Wella ads:

Now visually form a graphic design and illustration standpoint, I love them as art work alone. They are very trendy are in the "now" in movements where graphic design and illustration merge. However, from a advertising standpoint, quite frankly, I think these are awful. First of all, the logo and the copy is so small that you are left wondering from the illustrations what this advertisement is for. And above all this does not want to make me buy the product because it doesn't show me that I am going to have beautiful hair that is seen in all the magazines. I think there are some things in the world of fashion and beauty where advertising should stay the same. The only reason I say this is because fashion and beauty advertising has never changed, but is still is one the largest markets out there. And that is one of the reasons I want to be in this world of fashion and beauty. It represents timeless beauty, and I hope Wella recaptures that in their next ads.