Monday, February 7, 2011

Escape Old Luxury: Audi's Super Bowl Commercial

So I must admit, I still have not watched a single Super Bowl in my entire life. Even when the Super Bowl was in Tampa, I watched Trading Spaces instead. But I would always hear about the commercials, and thankfully because of modern technology such as youtube, I didn't have to watch the Super Bowl again and could just watch the commercials online the day after. Now I watched many, and heard from my peers about which ones they liked the best. But after watching them again, I must say my favorite one is the Audi Commercial for new Audi A8. They took their tag-line "escape old luxury" and showed just that, but in the most creative and funny way. The commercial depicts all these rich people in this outlandish prison, and too men are trying to escape. The visuals and attention to detail was amazing, and the casting for the people. You a perfect picture of the archetype rich person, who probably belongs to a yacht club. But my favorite part was when they "Hit em with Kenny G," it was absolutely spot on and funny. Another reason I liked the Audi ads where they did not get vulgar at all like the mini cooper ads, or did they seem like a ton of money for a week concept such as the Coke dragon Ad. Now I had many other favorite ads, but Audi was my favortie, and who knows, maybe I will start watching the Super Bowl because of it. Oh the power of Advertising.


1 comment:

  1. I agree! I think the simple, but detailed nature of the spot made it really easy to watch. Some other ads get so flashy that I just end up judging the price tag. The writing was really nice in this commercial and I think the appropriate rhythm of the comedic timing was spot on. Even the button, with Kenny G himself, was perfect.

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