Pharmaceutical Advertising

After working on the Gelusil project, I defiantly have more of an appreciation for pharmaceutical ads. They are not as easy to come up with ideas with then most other brands, because you have stipulations not only by the client, but by the FDA. But regardless of these hurdles, there are many good advertisements for OTC (over the counter) medications. However, the advertisements that do the best in this area of OTC medications are ones that are humorous, or do not show the "perfect life that everyone has" that you see in most pharmaceutical commercials. One ad that I found is for Nicorette, which use to be called Commit, and is used to help people stop smoking cigarettes. Now the premise of the commercial is mainly about the name change, but you still understand what the product is for. The commercial is sweet, to the point, and I love it. It makes me smile, and I think thats what the majority of people want from advertisements right now.