Monday, March 14, 2011

Protecting Your Brand Image

Now in Advertising, we are always told our brand image is one of the most important things to keep within the lines of social etiquette. What we do and say outside of our advertising can harm your career and brand identity if portrayed in a negative manner. Now, Gilbert Gottfried (for those of you who are not familiar with this man he was the voice of Iago in Disney's Aladdin) tweeted some inappropriate remarks that had many people saying thinking, "not the time." He was making or "quacking" some jokes such as "I fucked a girl in japan. She screamed "I feel the earth move and I'm getting wet," and, "What does every Japanese person have in their apartment? Flood lights." Now many of you may not know, this man is the voice of the Aflac duck. And Aflac does over 75 percent of its business in Japan, so you can imagine how Aflac reacted. So naturally, they fired him. Now this was the right thing to do, because Aflac needed to protect its brand name and identity. But the only question I have now is, what is the next bird Gottfried will be the voice of in the future.



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