So as many of you know, and after writing the same thing on this blog many a time, I want to work for a fashion advertising agency. But of course, most of designers do their advertising in house, so in the famous words of Rebecca Black, "which seat should I take?" Well let me tell you, there is one seat I would defiantly like to fill, and that would be on the creative marketing and advertising team at Diesel. Now, if you keep up with Diesel you know they are always making trendy clothing for young adults, but also always pushing the boundaries of how they advertise their clothing. This is usually in the form of sex sells, but recently they have been selling their clothing in a humorous way, with a hint of sex. Their newest campaign "Diesel Island" for summer 2011, still plays off the previous "Be Stupid" campaign, but in a new way. The video below, a history of Diesel Island, is the perfect combination between witty humor and fashion. And Diesel made a few more of these videos that are equally entertaining. I would not change a single thing about these videos. The way they are filmed, down to the casting is spot on, so clearly, Diesel is anything but stupid.
hah, I love the whole theme of the Stupid & the Brave. I think that I have seen their campaigns before and liked them. they are just original, and not afraid to be crazy at times. I think that they will be very successful in their future and will be long lived.
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