Looking back on this year, especially after Junior Review, I cannot believe how much I have accomplished in such a short period of time. With great guidance and teaching I have learned and grown in my the area of art direction and copywriting. But I can pretty much sum up the year and my experience in two phrases: "nothing comes easy," and, "frustration is your friend."
I learned this many times along the way when trying to execute things visually. Sometimes the ideas would just click, and others there would be times where I would literally have to shoe shop because my mind could not think of anything that was worthy to present. As for copywriting, well this for me is mostly frustration. I know now I can write good copy, it just takes longer for me to come up with it, and I can not let it defeat me. I just have to sit by myself with some trance music and just write, write, write. And I am sorry if there are spelling and grammar errors in here, because so I have been told it's the art director coming out in me. But one thing that we have been told since freshman year that sometimes, not always, makes execution in both areas is a solid concept. If you have the "big idea" it should be expandable into multiple areas than just print. This is still not always easy. After working on OfficeMax for Phoenix Ink, we had a solid concept, but some of the visuals and ambient were not so easy to come up with as was the copy. But after much frustration and hitting our heads, we fleshed it all out, and it looked amazing.
If I could go back and do things differently, I would have started to put my portfolio and resume together over the summer. You do not realized how time consuming they are, and lets face it, if you are working and have other activities you eventually end up sacrificing something, and these are the things I sacrificed. It defiantly hurt me because I feel a tad bit behind. So for all freshman and sophomores start working on your logo, resume, and portfolio now. You will have more free time for you other AD projects and other activities.
Next year, not going to lie, I am very scared. It is senior year. We are about to graduate and become adults. I know I am going to get great experience from participating on N.S.A.C. but I am still trying to think how I am going to swing my portfolio to make fashion agencies to want to hire me. I am not sure how I feel about this open assignment idea, due to the fact that I need some guidance. So we will see how it all plays out. I am though excited to be out in the real world, and use all the things that what have been taught, and I know that we are already know that we are doing work on an industry level. I want to give a special thanks to our teacher Vivan Owen. Without her our projects, portfolios, copywriting, and art direction would not be where they are today. I am very proud of all my classmates and how far we have all come, and I am excited for all of us to walk at graduation next year.
I learned this many times along the way when trying to execute things visually. Sometimes the ideas would just click, and others there would be times where I would literally have to shoe shop because my mind could not think of anything that was worthy to present. As for copywriting, well this for me is mostly frustration. I know now I can write good copy, it just takes longer for me to come up with it, and I can not let it defeat me. I just have to sit by myself with some trance music and just write, write, write. And I am sorry if there are spelling and grammar errors in here, because so I have been told it's the art director coming out in me. But one thing that we have been told since freshman year that sometimes, not always, makes execution in both areas is a solid concept. If you have the "big idea" it should be expandable into multiple areas than just print. This is still not always easy. After working on OfficeMax for Phoenix Ink, we had a solid concept, but some of the visuals and ambient were not so easy to come up with as was the copy. But after much frustration and hitting our heads, we fleshed it all out, and it looked amazing.
If I could go back and do things differently, I would have started to put my portfolio and resume together over the summer. You do not realized how time consuming they are, and lets face it, if you are working and have other activities you eventually end up sacrificing something, and these are the things I sacrificed. It defiantly hurt me because I feel a tad bit behind. So for all freshman and sophomores start working on your logo, resume, and portfolio now. You will have more free time for you other AD projects and other activities.
Next year, not going to lie, I am very scared. It is senior year. We are about to graduate and become adults. I know I am going to get great experience from participating on N.S.A.C. but I am still trying to think how I am going to swing my portfolio to make fashion agencies to want to hire me. I am not sure how I feel about this open assignment idea, due to the fact that I need some guidance. So we will see how it all plays out. I am though excited to be out in the real world, and use all the things that what have been taught, and I know that we are already know that we are doing work on an industry level. I want to give a special thanks to our teacher Vivan Owen. Without her our projects, portfolios, copywriting, and art direction would not be where they are today. I am very proud of all my classmates and how far we have all come, and I am excited for all of us to walk at graduation next year.
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