Mercedes Benz: Left Brain-Right Brain

As I am sad to say, I did not go to the ADDY'S last night, so I am not going to write my blog of the wonderful events and awards that I heard about from so many people. But instead, I am going to write about some print ads that I Found intriguing on adsoftheworld.com. They are for Mercedes Benz, and the concept behind them is about something in art school we always hear about- the left brain and right brain. Now the images depict the clear differences between the left brain and the right brain. The three images depict the difference in the left brain and right brain between passion, music, and art. The copy is the same on all three print ads, and also contrasts the difference between the left brain and the right brain. The copy for the left brain reads ," I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize . I am accurate. Linear....", and the copy for the right brain reads such as ," I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter..."

Now, I love the visuals so much. They are so artistic, but so easy to understand. The copy is simple, but I like it as well. The only issue I have is there is nothing tying the whole left brain-right brain concept to the product itself. I am assuming that Mercedes is trying to say they are left brained- right brained, or that their cars are modeled in mind of both people. I am not exactly sure if that is the point they are trying to get across. There needs to be one line of copy tying the concept and brand together, that is larger than the other text so it keeps to the rules of hierarchy. Other than that I really do like these ads. The visuals are definitely a page stopper.