Bad Writing Screening

For tonight's blog, I will be screening Bad Writing, a film by Vernon Lott. During this live blog I will be giving commentary and insight into this film. Enjoy

Sealy Mattress Makes Me Smile

I think this next post will show that I am almost always on youtube looking for new types of music. And once again another youtube ad came up that made me smile, so I had to write about it. It was a superbowl commercial for Sealy matresses, but I had never seen it before. The commercial doesn't tell you what the product is at first, but the way it is setup with all the couples giggling and lauging makes you think it is for a personal lubricant. But the twist comes at the end revealing the product by saying ,"Everything is better on springs, no matter what you do in the morning." I thought this was clever, because in a way it uses the age old sex sells, but in a discreet and tasteful way. The commercial tricks you into thinking it is all about sex, but in actuality its just your own dirty mind playing tricks on you. I think this was one my favorite commercials I have seen, and to all my friends no it is not because there are two black men in it. Thank you Sealy for making me want to do more things on springs.

Orabrush

Whenever I am on Youtube, it seems there is always an advertisement before the video I want to watch. And almost every time, the ad is not worth my time. So naturally I mute the volume, and go on doing something else that is worth a minute and thirty seconds of my life. But today while I was about to listen to one of my favorite house songs on youtube, and ad came up that I actually stopped and listened to. It was for Orabrush. It is a brush that is built differently than a tooth brush and a tongue scrapper. It brushes and scraps all the bacterica from the back of your tongue that causes 90 percent of bad breath. Now the commercial looks very rough, like it was just shot from a HD camcorder, but the message, copy, and humor where enough to keep me watching the video, and not care about the low-budget production. I was so intrigued after watching this product, partially because it made me feel like I had bad breath, that I went to their youtube page and watched their other videos. I then saw a banner saying "get your first ora brush free." Now we all know it wasn't free, but all I had to do is become a fan of Orabrush on facebook, and only pay 3.99 for s/h. I saved 8 bucks, and for those of you who know me I really didn't care about that, I am just happy I can scrape bacteria off my tongue now. All in all, you know you have a good ad when it makes the consumer stop and go buy the product. Thank you Orabrush for making me buy something else I really dont need, and thank you advertising for making that possible.

Pharmaceutical Advertising

After working on the Gelusil project, I defiantly have more of an appreciation for pharmaceutical ads. They are not as easy to come up with ideas with then most other brands, because you have stipulations not only by the client, but by the FDA. But regardless of these hurdles, there are many good advertisements for OTC (over the counter) medications. However, the advertisements that do the best in this area of OTC medications are ones that are humorous, or do not show the "perfect life that everyone has" that you see in most pharmaceutical commercials. One ad that I found is for Nicorette, which use to be called Commit, and is used to help people stop smoking cigarettes. Now the premise of the commercial is mainly about the name change, but you still understand what the product is for. The commercial is sweet, to the point, and I love it. It makes me smile, and I think thats what the majority of people want from advertisements right now.

Protecting Your Brand Image

Now in Advertising, we are always told our brand image is one of the most important things to keep within the lines of social etiquette. What we do and say outside of our advertising can harm your career and brand identity if portrayed in a negative manner. Now, Gilbert Gottfried (for those of you who are not familiar with this man he was the voice of Iago in Disney's Aladdin) tweeted some inappropriate remarks that had many people saying thinking, "not the time." He was making or "quacking" some jokes such as "I fucked a girl in japan. She screamed "I feel the earth move and I'm getting wet," and, "What does every Japanese person have in their apartment? Flood lights." Now many of you may not know, this man is the voice of the Aflac duck. And Aflac does over 75 percent of its business in Japan, so you can imagine how Aflac reacted. So naturally, they fired him. Now this was the right thing to do, because Aflac needed to protect its brand name and identity. But the only question I have now is, what is the next bird Gottfried will be the voice of in the future.