Women For Sale, Not Clothes

Now not many people know about the world of human trafficking, but it is a problem that effects every country. Woman are abused and sold into sex slavery.  Now since Advertising creates awareness, Shalmor Avnon Amichat/ Y&R in Tel Aviv decidced to use this power of advertising for good and inform the public of this issue in a way that the public coud not escape. The creatives of Y&R chose the mall where people purchase items to set up their ambient piece. The ambient piece had women on display with price tags as if it was a regular retail store. This made quit an astonishing image of horror to think that women were being sold like articles of clothing around the world. This is an example of how advertising can be used to better the world. I hope in my future I can be a part of some form of advertising that betters the world and changes the way people look at current issues.

Not Your Typical Playboy Bunny.

Well going through fashion advertising, I always love seeing advertising that goes away from the "sex sells" pitch, even though it is still one of my favorites way of selling clothes. The other way of selling clothes that has been becoming a growing trend has been more humorous headlines that embodies the spirit of a particular brand. The first brand I remember that did this, and they did an amazing job, was Diesel's "Be Stupid" campaign. http://www.google.com/images\um=1&hl=en&tbs=isch:1&q=diesel+be+stupid+campaign&revid=566407879&sa=X&ei=vNrETMGLJcT58AaCiOnXBg&ved=0CCMQ1QIoAA&biw=1352&bih=693

The next brand, which I stumbled upon recently, is FCUK, otherwise known as French Connection. They are know for their simple clothes and using their initials FCUK for many innuendo related slogans. This ad  produced by Fallon in London shows a man wearing bunny ears, a simple shirt, and bold copy that reads "man should be brave". It is simple. makes you smirk, and gives you a feel for the brand. FCUK me any day of the week.

Thanks Audi for the false hope.

Now going through Ads of the world last minute on a Sunday night, because as usual I forgot I had a blog, I came across this advertisement for the new Audi R8 spyder produced by Lowe Roche. This is luxury sport care that is well over 100,000 dollars. Now in the advertisement, it shows a picture of the car, and only has one line of copy slammed across the billboard, "Stay in school". Now on adsoftheworld.com  this billboard ad had very high ratings from the viewers, but I disagree. I do not think this idea is that clever, and on top of it, I get two different messages. The first being, if i stay in school then I will be making enough money to have anything I can pretty much dream of, which we all know in reality this is not true and most kids and teens are smart enough to know this. The second message i got from this made me think of stay in school campaigns used by the Board of Education, and made me think that this ad may have not even been for Audi, but just an almost "bait and switch" campaign, but a very poor one. So all in all, I have seen car advertisements before, and this one is defiantly missing the mechanics of a great advertisement.

Suck On This.

Well everyone knows I am a sucker , no pun intended, for sexual related advertising, especially when it comes to fashion. I think its becuase not only is sex so appealing because we are sexual beings, but it has an allure that only it possesses. But today is not a fashion ad with amazing clothes and accessories, but an ad for prevention of syphilis. The agency Luvi-Ogilvy wanted to raise awareness in a playful manner of syphilis being transmitted through oral sex, and this is what the agency came up with.

 Ogilvy used a clever technique, and packaged a condom to look like a lollipop. When you open the condom up it reads , "Syphilis is transmitted by intimate exposure with an infected person, often through oral sex. Taste life, not syphilis". This is so simple and clever and I love this ad, and as you can see from the ratings on this picture of the campaign, it raised awareness and made people more likely to use condoms in all types of sexual encounters.

Carrots. Who thought they could be funny? Oh ya... Crispen, Porter, and Bogusky

So when I was surfing through Ads of the world trying to find my usual fashionista adveristment for clothing, I came across this advertisment for Crsipen, Porter, and Bogusky. Here is the one below from Ads of the World.

Now I must admit, cheesy commercials are not usually my forte, but after watching this one and digging a little deeper, I began to like it even more. This commercial actually has two more that go with it. This one was indulge, then there is a Future, and then Extreme. Each commercial explores a different way that media tries to grab your attention, and pull triggers, and with each new exploration they change the packaging to fit the style of the commercial. Also on the back packing there is very, very clever copy that fits the theme of each commercial. And every commercial ends with the line "Eat Em like junk food" not the most clever headline, but fits perfectly with the commercials and also with the mircorsite CPB also set up www.babycarrots.com. Now the microsite is set up in a fun interactive manner dividing one huge carrot into sections agin of how we are influenced by certain aspects of life, and what consumes most of our time : video games, food, tv, movies, and junk food. There is also a carrot power crunch video game, the new packing for carrots, more videos and commercials, and some carrots running around in viking hats and what not. Even though this did not make me really want to eat carrots, all in all I really enjoyed this whole campaign for trying to make carrots funny, and tasty.

                              

                                                    

Vibram, Im trying to understand how I am the technology.

Even though I would love to just show you pretty pictures of fashion, which means scantily clad models,  all the time, I know this is not possible. So still trying to find the happy medium between  high fashion advertising and commercial adverting, I thought this would be perfect for my first post. Now even though I thought this was a happy medium between the two, however, I did not say this was a great example of Advertising. The advertisement and product featured below is for Vibram five fingers running shoe. It claims it has new technology, even though is just looks like some ugly futuristic design like Crocs.

      

Advertising Agency: Nail, USA

Now in fashion, there is usually some point of the model being nude, here I do not understand why they are. The headline reads, "You are the technology", but if they are the technology why does it look like a tattoo artist was practicing before he made his first tattoo. What I am trying to say is I do not understand the correlation between the visual, headline, and product at all. And on top of it all, the rest of the copy written on the body is nearly impossible to read due to size, and the only way you can read it is if you go to the  microsite http://www.youarethetechnology.com and zoom in on the bodies, and it is still difficult to read some of the text. I think it would have been better to show the humans not as canvases but as machinery, almost robotic in nature. But in my opinion, better luck next time Vibram on convincing me or others to buy your shoes.